The Rocks is an iconic location, situated between the two most recognisable symbols of Australia: Sydney Harbour Bridge and Sydney Opera House.
Sydney Harbour Foreshore Authority's vision is to make The Rocks one of the most envied heritage destinations in the world - an alluring precinct and a leader in retail experience internationally.
The Rocks precinct
- is 26 hectares of premium real estate
- has prime access to the CBD and all modes of transport
- adjoins Sydney Harbour
- is home to much loved cultural institutions
As well as being Australia's most significant historic precinct, The Rocks is a vibrant and contemporary space, well placed for future growth. More than 14 million* people visit The Rocks each year and the precinct contributes $400 million per year to the NSW visitor economy.
The Rocks is also home to a range of creative commercial enterprises. The type and combination of tenants has a profound impact on the character of The Rocks and in turn on visitation. The Rocks Strategic Directions 2015/16 PDF 5.6MB outlines the strategic directions developed by SHFA as custodian of The Rocks and the strategic approach to tenancy mix is set out in The Rocks Retail Leasing Direction 2015/16 PDF 4.3MB Word (Accessible) 69KB and
SHFA drives visitation, and encourages visitors to stay longer by delivering an annual calendar of intimate and large scale events in The Rocks including Australia Day, Aroma Festival and Village Bizarre. Alongside these major events SHFA produces one-off vibrant activities that help make The Rocks a vibrant place to visit and work in and The Rocks Markets held each week in The Rocks reflect the precinct’s brand by offering visitors a selection of bespoke, handmade and individual products and experiences not to be found elsewhere. For more information on what’s happening visit The Rocks. For event sponsorship enquiries visit SHFA’s sponsorship opportunities.
SHFA manages and curates The Rocks, and as the NSW Government’s custodian of The Rocks, it’s committed to excellence in place management, heritage conservation and urban renewal. It manages commercial and retail leases, and provides security, cleaning, building maintenance and other asset management services in The Rocks.
As a NSW government agency SHFA works to ensure the activation and profitability of The Rocks for the mutual benefit of tenants, visitors and the taxpayers of NSW.
View The Rocks Webcam
*How visitors are counted
Electronic people counters are installed in key locations in Darling Harbour and The Rocks. The counters emit an infrared beam and each time a pedestrian breaks the beam a people movement is registered. Calibration and expansion calculations are applied to raw counts to ensure that final figures estimate total pedestrian flow into a precinct. These figures do include repeat visits made by visitors, workers and residents.
Last update: Thursday 15 October 2015